Frontend Developer → Web Developer · promoted Jan 2025
Oscar Wylee Australia
- Built a React-based in-store display system showing real-time optometry appointment availability, with optimised REST API integrations across 100+ retail store locations in Australia and Canada.
- Designed and executed a company-wide technical SEO strategy, driving a 40% increase in organic search traffic on high-competition keywords.
- Given an open brief by my manager to "look into a chatbot" — independently researched LLM integration approaches, built a working AI enquiry-automation POC on the OpenAI API, and presented it to stakeholders, directly contributing to my promotion.
- Built an automated unsubscribe portal that cut customer complaints and manual admin workload by 30%.
- Shipped internal automation tooling that lifted team productivity by 28%, and deployed serverless functions on AWS Lambda with assets managed via S3.
- Built SEO-optimised eye-health content modules in Magento 2 and worked daily across marketing, design, and operations to translate technical progress for non-technical stakeholders.